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Natasha Murashev


Natasha is an iOS developer by day and a robot by night. She blogs about Swift, watchOS, and iOS development on her blog, natashatherobot.com, curates a fast-growing weekly Swift newsletter, This Week in Swift, and organizes the try! Swift Conference around the world. She's currently living the digital nomad life as her alter identity: @NatashaTheNomad

Natasha's Talk on Day 2 - 10:35 a.m. - 11:10 a.m.

Build Features, Not Apps

Most iPhone users don’t bother installing any apps per months. And worse, ~80% never use an app they’ve installed again. The future of mobile is clearly not app, but features. Features that make the iPhone ecosystem still a native experience, but as open and flexible as the web. Learn how you could prepare for that future.